Project Length:
February 2020
Tools:
After Effects
Illustrator
Photoshop
After Effects
Illustrator
Photoshop
Discipline:
Visual Identity
Product Packaging
Product Packaging
Deliverables:
Tea Packaging
Animated Logo
Identity System
Animated Logo
Identity System
Objective:
Heart Tea is a fictitious brand created for tea drinker's who put quality and health as a first priority. Heart Tea uses a play on word "Hearty" to relay the message that the tea will be tasty and healthy at the same time. The colors Red symbolize love, passion, and energy to which the goal of these products will provide within each package of tea. Packaging and branding is an important concept in the Heart Tea Brand. The imagery provided shows the setting of a cafe in a calm and relaxing environment. The purpose of the setting is to communicate the idea of warmth and love with each sip of tea.
HEART TEA STORE SIGN
MILK TEA POWDER PACKAGING
TEA PRODUCTS AND PACKAGING
ANIMATED LOGO
Song Credit: Red Bone by Childish Gambino