Project Length:
Feb-April 2020

Visual Identity
Product Packaging

Tea Packaging
Animated Logo
Identity System

Heart Tea is a fictitious brand created for tea drinker's who put quality and health as a first priority. Heart Tea uses a play on word "Hearty" to relay the message that the tea will be tasty and healthy at the same time. The colors Red symbolize love, passion, and energy to which the goal of these products will provide within each package of tea. Packaging and branding is an important concept in the Heart Tea Brand. The imagery provided shows the setting of a cafe in a calm and relaxing environment. The purpose of the setting is to communicate the idea of warmth and love with each sip of tea.
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